Blog

#HTP: Design Matters

#HTP: Design Matters

You know that designer friend who keeps telling you how important the look of your presentation is? It turns out they’re right on the money. While (as I’ve stressed before), the most important aspect of any pitch is truly knowing your industry and company inside and out, it’s also important [...]

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Marketing Through the Door

Marketing Through the Door

While Coca Cola’s packaging and advertising gets the majority of the company’s praise, the soda giant has actually solved a much larger problem, adding to the success of the brand on a global scale and the ubiquitousness of the name: they mastered distribution. Coke can be found everywhere from the [...]

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Globalizing as an Entrepreneur

Globalizing as an Entrepreneur

Overseas expansion is increasingly vital for today’s technology entrepreneurs. Language barriers, time zone gaps, local socio-economic conditions, cultural mores and regional market dynamics make globalization a tricky set of obstacles to face. Many experts agree that it is largely intangible resources such as vision, drive and the willingness to take [...]

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#HTP: Practice Screwing Up

#HTP: Practice Screwing Up

Alright it’s time to come to grip with a fact that every entrepreneur must face at some point: You will screw up a pitch. You may think you have incredible presentation skills, that your visuals are clean and that you know the microeconomics of your business to the point where [...]

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Scanning the field.

Scanning the field.

If you were to be asked who your biggest competition is in London could you answer? You can understand your target market completely, but if someone else is already doing what you do, or doing what you do better, then it really doesn’t matter. Competitor analysis in marketing and strategic [...]

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3 Tips for a Tech CEO in acquisition discussions

3 Tips for a Tech CEO in acquisition discussions

This post was originally featured on Mike Rogers website. Every now and then you may get a larger company asking about buying your smaller company. How do you respond? Do you say I’m not interested? Do you tell them to make an offer? Do you act nonchalant? Do you chase after [...]

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Blogging and Thought Leadership

Blogging and Thought Leadership

There’s one more benefit of blogging I haven’t touched on in my previous posts. While I’ve discussed your business blog’s capacity to convert, its ability to engage your readers and pointed out that businesses that blog are more likely to attract customers, I haven’t yet touched on the concept of [...]

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#HTP: Keep Moving

#HTP: Keep Moving

It never fails: you know your presentation by heart, you know the microeconomics of your company inside and out, you’ve timed everything to the last minute and the moment you start pitching the whole thing goes downhill. The crowd starts asking questions and you realize that what had been timed [...]

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#HTP: Know the Microeconomics.

#HTP: Know the Microeconomics.

Nobody cares about your company. That is to say, nobody cares about your company like you do. Often, when pitching in front of investors, entrepreneurs try to show the unfilled space in the industry or the bigger picture of what they can do. While all of this is important and [...]

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